Mastering Effective Storytelling in Public Relations
As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively.
Lonely at the Top? Not at Golin
Golin, a leading Chicago-based PR agency since 1956, excels through diverse teams, innovative campaigns like ASICS, client-focused listening, and adapting to trends including AI
Navigating Public Scrutiny in Celebrity Crises
Public figures face intense scrutiny during crises, forcing PR professionals to balance transparency and privacy while managing speculation, media attention and protecting reputations carefully.
2024 Vision: Emerging PR Trends
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.