Golin, a leading Chicago-based PR agency since 1956, excels through diverse teams, innovative campaigns like ASICS, client-focused listening, and adapting to trends including AI
Public figures face intense scrutiny during crises, forcing PR professionals to balance transparency and privacy while managing speculation, media attention and protecting reputations carefully.
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.