Skip links

Lessons from the Greatest Leaders of 2018

Lessons from the Greatest Leaders of 2018

Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of government. However, those individuals are no longer the people shaping

The Masters: A Brand Unlike Any Other

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner

Creating a Winning Brand in the NFL

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

Talking to Yourself: How to Nail the One-Way Interview

Talking to Yourself: How to Nail the One-Way Interview

Published on March 19, 2018, at 4:41 p.m. by Halle Russo. According to a Classes and Careers survey of 2000 bosses, 33 percent know if they will hire a candidate within the first 90 seconds of an interview. While it may be easy to distinguish

A Seat at the Table: Insights from a PR Professionals Roundtable

A Seat at the Table: Insights from a PR Professionals Roundtable

Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University of Alabama with other public relations professionals, educators and students discussing everything from integrated agencies

Return to top of page