Hooked in Three Seconds: The Rise of Short-Form Storytelling
Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.
The Joke’s on Whom? Navigating Humor in Crisis Management
Humor can humanize brands during crises if strategic and empathetic, as shown by Chipotle and KFC, but risks backlash if misjudged.
Meaning Over Marketing: Gen Z’s PR Revolution
[vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a
Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life
Known for her legendary country music career, philanthropy and bubbly personality, Dolly Parton is once again proving she’s unstoppable.
Your Mic Is Hot, But Is Your Content?
Published on Feb. 11, 2025, at 2:43 p.m. by Ella Kate Baker. “We should start a podcast!” says anyone who has shared a common