Hooked in Three Seconds: The Rise of Short-Form Storytelling Apr. 17, 2025 by Ella Kate Baker Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds. Read More
The Joke’s on Whom? Navigating Humor in Crisis Management Mar. 24, 2025 by Ella Kate Baker Humor can humanize brands during crises if strategic and empathetic, as shown by Chipotle and KFC, but risks backlash if misjudged. Read More
Meaning Over Marketing: Gen Z’s PR Revolution Feb. 28, 2025 by Ella Kate Baker [vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a Read More
Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life Feb. 26, 2025 by Ella Kate Baker Known for her legendary country music career, philanthropy and bubbly personality, Dolly Parton is once again proving she’s unstoppable. Read More
Your Mic Is Hot, But Is Your Content? Feb. 11, 2025 by Ella Kate Baker Published on Feb. 11, 2025, at 2:43 p.m. by Ella Kate Baker. “We should start a podcast!” says anyone who has shared a common Read More