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PR and Marketing: What’s the Difference?

PR and Marketing: What’s the Difference?

Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of

Profile: Dr. Veronica Clark-Holland

Profile: Dr. Veronica Clark-Holland

Published on April 17, 2019, at 10:08 p.m. by Dasia Greer. Professors are there to guide you, give you practical experience in your desired field, and ultimately equip you with skills you need for the workforce. Veronica Clark-Holland, Ed.D., an adjunct public relations instructor at

Erica Dias and The B Firm PR

Erica Dias and The B Firm PR

Published on April 15, 2019, at 4:33 p.m. by Dasia Greer. As a teenager, Erica Dias had dreams of becoming a wardrobe stylist. Following those dreams, Dias went on to obtain a fashion merchandising degree from San Francisco City College and a cosmetology license. After

Entertainment PR: The Women behind the Spotlight

Entertainment PR: The Women behind the Spotlight

Published on March 4, 2019, at 4:32 p.m. by Dasia Greer. Since the early 2000s, the field of public relations has seen an influx of women practitioners. According to the Bureau of Labor Statistics, women comprise 63 percent of PR specialist roles and 59 percent

Why I Chose PR

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me to declare a major and register for classes. I was

The Press Release: A Vital Tool in PR

The Press Release: A Vital Tool in PR

Published on February 14, 2019, at 3:45 p.m. by Dasia Greer The construction and distribution of press releases are of great importance in the field of public relations. The press release announces new products and services, events, recent hires; formally addresses issues; and responds to

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