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Make It “On-Brand”

Make It “On-Brand”

Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day, and it got me thinking: What makes something “on-brand” for

PR and Sports: An Important Dynamic

PR and Sports: An Important Dynamic

Published on April 18, 2019, at 9:15 p.m. by Cassidy Anderson. Communicating on behalf of any organization as a public relations professional relies on knowing its audience; it doesn’t matter the industry. However, communicating on behalf of a professional team or an athletic department veers

The Importance of Diversity and Inclusion in PR

The Importance of Diversity and Inclusion in PR

Published on April 3, 2019, at 4:03 p.m. by Cassidy Anderson. The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed without encouraging heterogeneity among its professionals. The quest to diversify

The PR Benefits of Binge-Watching

The PR Benefits of Binge-Watching

Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is it OK to binge-watch an entire series on Netflix? Is

Navigating to Safe Waters in Political PR

Navigating to Safe Waters in Political PR

Published on February 18, 2019, at 9:25 a.m. by Cassidy Anderson. In the era of a 24-hour news cycle and growing civic tensions within the United States, navigating the treacherous waters of political public relations is tricky. The key to surviving this realm of PR,

Lindsay Lohan: The Nostalgia Trap

Lindsay Lohan: The Nostalgia Trap

Published on February 6, 2019, at 4:30 p.m. by Cassidy Anderson. At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan became one of Hollywood’s biggest stars. But, her success in

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