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The Sprouse Twins: A Personal Branding Comparison

The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances

Agency Profile — BIG Communications

Agency Profile — BIG Communications

Published on May 9, 2018, at 10:00 a.m. by Allie Binford. The University of Alabama is nationally renowned for its top 5 public relations program (as ranked by PRWeek), but that’s not all the state of Alabama has to offer the PR world. Birmingham is

Social Media Success Story: “Black Panther”

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being

Creating “Big Magic” in PR

Creating “Big Magic” in PR

Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside

Traveling with a Purpose

Traveling with a Purpose

Published on March 30, 2018, at 8:13 p.m. by Allie Binford. Cellphones and the internet have made it easy to connect with people around the globe, for business or for personal reasons, but face-to-face communication is still the most effective point of contact. In business,

Industry Leaders Discuss the Cover Letter

Industry Leaders Discuss the Cover Letter

Published on February 28, 2018, at 3:46 p.m. by Allie Binford. While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some

PR Lessons from Poetry

PR Lessons from Poetry

Published on February 6, 2018, at 6:05 p.m. by Allie Binford. Rupi Kaur’s “Milk and Honey” has sold over 1 million copies and has snagged a 41-week streak on The New York Times Best Sellers list since its first publication in 2014. If you’re a

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