Published on November 20, 2018, at 8:20 a.m.
by Bri Roselius.
Lori Bizzoco is a no-nonsense woman. She didn’t acquire the high caliber of success she has today without sacrificing the one thing we all treasure most: time.
Bizzoco thrives on a busy schedule, and no day is quite like the other — an aspect of entrepreneurship that she loves. On any given day she has meetings to attend, decks to write, events to plan and prospective clients to pitch. Not to mention her extensive freelance work and devotion to her two daughters.
Bizzoco is anything but an average businesswoman. In 2010, after climbing the proverbial corporate ladder for 15 years and landing senior roles at some of the industry’s top public relations agencies (Edelman, Burson-Marsteller and Porter Novelli), Bizzoco founded not one but two companies — NV Media Inc., a public relations consultancy firm, and Cupid’s Pulse, a one-of-a-kind entertainment and relationship site that takes the latest celebrity news and repackages it to help singles and couples navigate their love lives.
Finding success through hard work, passion and grit
However, let’s not get too far ahead of ourselves. Despite Bizzoco’s growing entrepreneurial success today, she attended the Long Island Institute of Technology as a wide-eyed 20-something with dreams of making it big in New York City — as an actress. Regardless of Bizzoco’s childhood acting and passion for musical theater, she was destined for greatness in a different industry.
Bizzoco attributes much of her entrepreneurial flair to her parents, who are also entrepreneurs. In fact, every single sibling in her family has pursued entrepreneurial careers — even her husband!
“[Entrepreneurship] is in my DNA. [My parents] taught me to always go above and beyond and instilled me with a strong work ethic,” said Bizzoco. “That’s what inspired me to be my own entrepreneur.”
For the last eight years, Bizzoco has accrued immense success as her own businesswoman.
“When I launched Cupid’s Pulse, I had to essentially create a new identity for myself as a self-branded relationship expert,” said Bizzoco.
Bizzoco’s success as a relationship expert is a testament to her knowledge of the industry. She is often quoted as a dating expert in outlets such as Forbes, Bustle and Huffington Post. In fact, she was just recently featured as a relationship expert in a Fox News segment focused on millennial dating terms. And it doesn’t stop there. Bizzoco has interviewed more than 300 celebrities and has accumulated an impressive roster of celebrities, such as Kelly Ripa, Andy Cohen and Mark Cuban, to name a few.
Passing down the baton
Above all else, Bizzoco values the power of mentorship. For over 20 years, Bizzoco has accumulated a wide diversity of skills, advice and experience. She has always had a passion for mentoring and frequently helps her employees and interns hone their professional skills.
In fact, Bizzoco’s versatile career path gives her unique insight into how the public relations industry operates. Her outstanding achievements and high level of success in the PR field led her to be honored as Mentor of the Year by P.O.W.E.R. (Professional Organization of Women in Excellence) this past April.
Mallory McDonald, a recent University of Alabama graduate, interned for Bizzoco for three years. Mallory now works full time as an account coordinator for Pinkston Group — and owes her success to Bizzoco.
“I can’t even put into words how much Lori prepared me for entering the job market,” said McDonald. “I wouldn’t be where I am today, working on national health care campaigns at a prominent Virginia PR firm, if it wasn’t for Lori. She made me the PR professional I am today, and I will forever be grateful.”
For three years Bizzoco instilled McDonald with fundamental PR skills, such as interpersonal communication, writing and diligence. Bizzoco expected nothing but 110 percent from McDonald; that same intensity and standard of work prepared McDonald for the expectations of working at a prestigious PR firm.
As a leader, Bizzoco is dedicated to the success of her employees. She is an open book and happily shares her vast knowledge of the media industry.
“You will never step into a job unprepared or under-experienced after working for Lori,” said McDonald.
Looking to the future
As for those who will soon be entering the PR industry, Bizzoco advises one thing and one thing alone: a great résumé.
“Don’t expect to get a good job without experience,” said Bizzoco.
McDonald’s own professional success is proof that Bizzoco’s process works.
“From the moment I met her I knew she was someone who was going to demand perfection but was going to aid me wherever I needed,” said McDonald.
PR’s own Wonder Woman
Bizzoco’s work title isn’t as simple as “PR professional.” She is an entrepreneur and founder of two highly successful businesses, a self-branded relationship expert whose advice has been quoted in dozens of national outlets, and a passionate mentor and role model for her employees, children and peers.
Not only is she building her own success, but Bizzoco is also single-handedly paving the way for those under her, and has been doing so for decades. In fact, she doesn’t plan on stopping anytime soon.