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Extinguishing the Fire of a Crisis

Extinguishing the Fire of a Crisis

Published on November 8, 2016, at 2:51 p.m. By Nicole Morgan. The race to be the best in the digital world is more competitive than ever. With new smartphones being released every year, tech giants are scrambling to get ahead in the competition. However, one of the most defining aspects that can make or break […]

Twitter Troubles

Twitter Troubles

Published on November 7, 2016, at 3:58 p.m. by Ashley Stults. In recent years, social media has become an even bigger part of public relations. With the creation of Facebook, Twitter and Instagram, access to information is now easier than ever. Although all were launched within six years of each other, these three platforms have evolved […]

The Day the Internet Broke

The Day the Internet Broke

Published on November 4, 2016, at 1:05 p.m. by Amelia Neumeister. It finally happened. The internet broke, and no, Kim Kardashian wasn’t responsible for it. What happened is actually pretty scary. Someone hacked Dyn, one of the United States’ main internet service providers, and shut down parts of the internet for a few hours. The […]

Building a Fashion Blogging Empire Through Branding

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and matching pair of Stuart Weitzman heels. Although the lives of […]

Why the Word Feminism Scares Us

Why the Word Feminism Scares Us

Published on November 1, 2016, at 1:37 p.m. by Brittany Ray. “So you hate guys?” This question often follows when a woman or man proclaims to be a feminist. Many of us have been influenced to think that feminism is synonymous with man-hating. By a show of hands (figuratively speaking, of course), how many of […]

Bozo the Bozo?

Bozo the Bozo?

Published on October 31, 2016, at 4:43 p.m. By Mary Catherine Molay. Before you pull out your wig and face paint, remember that there might be repercussions — people are cracking down on individuals dressing up as clowns. Clowns have long been the topic of conversation for scary movies. In fact, 43 percent of Americans don’t […]

Where Legends Are Made

Where Legends Are Made

Published on October 31, 2016, at 12:08 p.m. By Melody Schmidt As more and more students apply to schools across the country and the recruitment process becomes increasingly competitive, universities have had to find new ways to stand out. Some schools have chosen to focus on academics, while others advocate their beautiful campuses and quality […]

Keeping the Promise

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from the visual identity to how human resources will screen internship […]

Barri Rafferty: President, Mentor and Leader

Barri Rafferty: President, Mentor and Leader

Published on October 21, 2016, at 10:38 a.m. by Sonny Franks. Barri Rafferty did not always know she was destined to be the first female president of Ketchum, one of the most prominent public relations agencies in the world. “I did a lot of experimenting early on,” Rafferty said. “I spent the first five to seven […]

Sports PR: Staying Ahead of the Message

Sports PR: Staying Ahead of the Message

Published on October 19, 2016, at 4:10 p.m. by Mary Catherine Molay In the world of sports, messaging can change in an instant. Technology is one of the greatest assets available to the public relations industry, but it can also be one of the most challenging. Professionals in the sports arena have to deal with this […]

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