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Meet Emma Finkbeiner, the PRSSA President

Meet Emma Finkbeiner, the PRSSA President

Published on November 21, 2016, at 7:25 p.m. By Megan Perkins. Compassionate, driven, authentic — these are the three words Sarah Dougherty used to describe this year’s Public Relations Student Society of America national president. Dougherty, the vice president of career services for PRSSA, has found a mentor and friend in the national committee’s fearless […]

The Power of Positivity

The Power of Positivity

Published on November 16, 2016, at 4:32 p.m. By Mary Catherine Molay The 2016 presidential race was one like we have never seen before. There has been media backlash on both sides of the spectrum that have caused, what some may say, horrible press for all. From Wikileaks  to allegedly being a little too “hands on,” […]

And the Fan-Brand Engagement Goes Wild

And the Fan-Brand Engagement Goes Wild

Published on November 18, 2016, at 8:39 a.m. by Lynn Brantley. I recently traveled to Chicago, Illinois, during the midst of the Major League Baseball (MLB) World Series where the Chicago Cubs battled the Cleveland Indians for their first championship title since 1908. As I approached the city, “W” (meaning “win”) flags waved on every building, […]

Tools to Help Build Your Career

Published on November 17, 2016, at 3:08 p.m. By Melody Schmidt As the job hunt begins for many seniors majoring in public relations this semester, it can be easy to feel overwhelmed by where to even begin. However, there are a few simple steps you can take to find your dream job. Application materials Make […]

Lock Phone to Save Money

Lock Phone to Save Money

Published on November 16, 2016, at 2:30 p.m. By Mary Catherine Molay With the holiday season quickly approaching — as well as midterms — you might be looking for ways to gain extra cash fast. As a student, there is an opportunity at your fingertips that many people do not think about. Launched in 2014 as […]

A Healthy Industry: The State of Health Care PR

A Healthy Industry: The State of Health Care PR

Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors of the communications world is also the most often looked-over. Health care public relations can be found everywhere. From the […]

Controlling the Message One Emoji at a Time

Controlling the Message One Emoji at a Time

Published on November 14, 2016, at 4:24 p.m. By Mary Catherine Molay Emojis: To some, they are an intricate part of how we communicate in the 21st century. You can send one to add emphasis, show how you feel and explain what you are doing. Many individuals, including myself, get overjoyed when hearing of a new […]

What the “Other” Thinks of PR

What the “Other” Thinks of PR

Published on November 11, 2016, at 12:41 p.m. by Megan Perkins. Doctors save lives. Teachers educate students. Police officers fight crime. Public relations practitioners write press releases? The entirety of the public relations profession cannot be summed up in one simple phrase. It’s a complex field that spans a wide range of industries and areas […]

Rebranding 2016

Rebranding 2016

Published on November 10, 2016, at 6:41 p.m. by Ashley Stults. The 2016 election has been like no other. Both parties have used uncharacteristic political tactics and seen unpredictable voting. While the Democrats had an unexpected split within the party – as many young voters gravitated toward Bernie Sanders instead of Hillary Clinton – the Republicans […]

What a Difference a Year Can Make

What a Difference a Year Can Make

Published on November 9, 2016, at 4:34 p.m. By Sonny Franks Tomorrow night, hundreds of the most influential public relations professionals in the country will gather in one place to celebrate seven of their own… and I’ll be there too. The Plank Center for Leadership in Public Relations hosts the Milestones in Mentoring Awards each year to […]

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