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Platform Magazine

Public Relations Out Loud

Platform Magazine

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Jan. 15, 2016

by Tracy Sims

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Platform Magazine is an online, student-run publication focused on the discussion and advancement of the public relations industry. We strive to encourage ethical practice and leadership, to facilitate discussion among our readers, and to provide insight into the ever-changing world of public relations. This magazine is produced by students at The University of Alabama and sponsored by The Plank Center for Public Relations.

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Consumers are increasingly turning to social platf

Consumers are increasingly turning to social platforms to search for recommendations, reviews and firsthand experiences. From finding coffee shops to discovering new products, TikTok is changing what people expect from a search engine — blending information, entertainment and social discovery all in one. Check out Victoria Campbell’s new blog to learn more about whether TikTok is becoming the new Google!

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TV and movie reunion specials can be a powerful PR

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