Posted: October 29, 2012 2:00 P.M.
by Memorie Bailey
Coming from a relatively small town, I’ve never taken a liking to big cities. Don’t get me wrong — it’s a lot of fun to visit the sea lions at PIER 39 in San Francisco, watch the American Ballet Theater’s production of Swan Lake at The Met in Manhattan, and tour our national monuments and memorials in Washington, D.C.
Personally, I could never see myself living or working in such busy places.
As a future PR professional, obviously this preference could prove problematic for me as I try to find a job in the industry, given that most agencies are located in big cities. I’m accustomed to more easy-paced cities where there is a larger emphasis on personal relationships.
As I’ve begun the strenuous task of job hunting, I’ve researched places where I’d like to live and work that can offer this type of environment. I’ve investigated some boutique firms in smaller cities where I can not only apply my PR expertise, but also feel comfortable and at home.
Through my research I’ve learned that boutique agencies can make just as much of an impact as large agencies. There are certain advantages to working for large firms, but small firms provide those benefits on a more personal level.
After reading several articles on the advantages and disadvantages of large firms versus small firms, I’ve learned two important things:
Intimate expertise: Smaller firms are able to foster more intimate relationships with each client. Employees are dedicated to considering their clients’ strategic goals at all times and put forth their best effort. Staff members have more time to devote to each account and treat each client as an individual.
Working for fun: Small PR firms sometimes operate in unique and fun working environments. Closed rows of cubicles are replaced with open floor plans, allowing staff members to freely interact with one another. These relaxed working environments can foster innovative thinking and facilitate personal and interactive relationships among staff members and their clients.
So, if busy cities and large firms aren’t for you, there’s still big opportunity in small places.