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A Look into Social Fitness

A Look into Social Fitness

Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

Not That Kind of Book Tour

Not That Kind of Book Tour

Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her

Bonding with Budweiser

Bonding with Budweiser

Posted: October 13, 2014, 2:20 p.m. by Brittany Downey. It happens every time… Those Clydesdales run onto your television screen, the yellow Labrador whimpers, and our eyes water. Budweiser gets us. The company knows just what it takes to make us squirm — in a

Crafting Our Own Stories

Crafting Our Own Stories

Posted: October 8, 2014, 2:27 p.m. by Brittany Downey. I watched a video called “What is PR?,” and it highlights a lot of great things practitioners do. The voiceover is strong and a little mysterious. The flashing lights and scenes are glamorous. However, I couldn’t help but

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.

Chipotle: Changing the Food Industry Paradise

Posted At: September 23, 2013 3:00 p.m. By Benjamin Ladrillono This month, Chipotle invited consumers to view the food industry in a world of its creation. Now, “come with me, and you’ll be in a world of pure imagination.” https://www.youtube.com/watch?v=lUtnas5ScSE In Chipotle’s most recent animated

The Bubbling Debate Over Coca-Cola and Obesity

Posted At: February 15, 2013 5:00 P.M. by Kaitlyn Honnold In early January the makers of carbonated nostalgia, Coca-Cola Company, launched the “Coming Together” and “Be Ok” ads to tackle one of our nation’s biggest issues — obesity (no pun intended). However, there is more to

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