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The Spring Tide of Weibo

Posted At: September 13, 2013 11:30 a.m. by Fanchu Meng New media is a great opportunity for businesses to promote their services. Just like Twitter is already deeply ingrained in Western culture, Weibo has taken over China. As a Chinese citizen, I enjoy using Weibo in

Does Calvin Klein know PR? Part One

by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name of its most popular unisex fragrance, may soon become a

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