Skip links

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make

‘Tis the Season of Pumpkin Spice

Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Posted At: September 26, 2013 1:15 p.m. by Courtney Cox Several studies have shown that 90 percent of the information taught in a classroom is retained when students are given the opportunity to teach it to someone else or to immediately use the information themselves.

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

Post-Secondary PR

Posted At: July 1, 2013 9:50 a.m. by Gillian Richard Public relations can be applied in almost any industry, company or context. The world of higher education is no exception to this rule. In fact, college is the ideal location for PR to be put

Buying Into the Vision

Posted At: June 28, 2013 5:20 p.m. by Claudia Calhoun Vision. It takes on many different definitions, but for a company, the definition is simple: It is why we do what we do. It can be a long, eloquent statement or a few words, but the

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

Protecting the Protectors: Northrop Grumman Communications

Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun It is apparent in speaking with Sudi Bruni, Matt McQueen and Jim Hart that they have a passion for their work, but why? “The most satisfying part of my job [at Northrop Grumman] is that

Return to top of page