Published on April 10, 2024, 1:54 p.m. by Jackson Olmstead. Someone who is never satisfied with the status quo, someone who is obsessed with telling the story of something they’re passionate about, and someone who is ethical and responsible. These are hallmarks of a public
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets
Published on October 23, 2023, at 11:50 a.m.by Shaley Brown. Prologue Independent authors often find themselves facing an uphill battle when trying to share their creative works with the world. Not only do they have to write their own books; they also have to sell
Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity
Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every
Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both
Published on Sept. 22, 2022, at 3:07 p.m. by Seth Self. P.T. Barnum. Ivy Lee. Edward L. Bernays. These names are some of the most famous in the field of public relations, known across classrooms and in textbooks as founding members who helped the field develop into
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also
Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and NASA’s U.S. Space & Rocket Center. Tourists travel far and wide to experience all that
