Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals…

The Pros and Cons of “Going Viral”

Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash me ousside” are all considered…

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a…

Our Future’s Most Promising

Published on April 5, 2017, at 1:20 p.m. by Kahla Anderson. The American Advertising Federation awards the “Most Promising MultiCultural Student” award (MPMS) every year to the top 50 students in the country. Students can…

Where Legends Are Made

Published on October 31, 2016, at 12:08 p.m. By Melody Schmidt As more and more students apply to schools across the country and the recruitment process becomes increasingly competitive, universities have had to find new…

Touchdown, Academics!

Published on March 2, 2016, at 5:30 p.m. by Mackenzie Ross. As football fans, alumni and students stepped off the plane at the Phoenix airport before the 2016 College Football Playoff National Championship. A large…

The Evolving Role of the News

Posted on February 2, 2016, at 5:45 p.m. by Hayley Kilgo. Long gone are the days when reading a newspaper and turning on the television were the only ways people could find out the latest…

Morgan Aceino: Work Hard, Play Harder

Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams,…

The Key Player: Dr. Kenon A. Brown

Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as…

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