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The Black, White & Gray Areas of Lying & Deception In PR

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that relies greatly on public image and client satisfaction, lying and

The Patch Gives Birth to Controversy

“No comment” or even no response is one of the worst replies you can give to the media, and yet is still commonly used by top companies when responding to a PR disaster. The phrase implies “I don’t know what’s going on,” or “I don’t

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