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The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite…

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is…

We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find…

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of…

Powdered Wigs and Smartphones

Published on October 8, 2017, at 4:39 p.m. by Maggie Schneider. Tricorn hats, horse-drawn carriages, flintlock muskets and … iPhones — all of these elements are now indispensable at Colonial Williamsburg, one of the premier living…

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could…

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping…

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