“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class,…

Adapting to Public Distrust: A Last Pitch Effort

Posted At: October 24, 2012 1:50 P.M.
by Sam Nathews

We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive.

We labor for hours crafting a two-sentence pitch we hope will land our client on the targeted publication’s front page rather than in a reporter’s trash bin, but could a relatively recent trend threaten to prove that a wasted effort?