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The Trust Tsunami: Where Should You Get Your News?

The Trust Tsunami: Where Should You Get Your News?

Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University

“Cheerio” to General Mills’ Transparency

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no

Adapting to Public Distrust: A Last Pitch Effort

Posted At: October 24, 2012 1:50 P.M. by Sam Nathews We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive. We labor for hours crafting a two-sentence pitch we hope will

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