Transparency and Protection

Published on February 27, 2019, at 9:24 p.m. by Mickey Kennedy. Transparency has risen in the communication industry as a buzzword and a modern issue that needs to be addressed. But transparency has always been…

What Does “Being Ethical” Mean in 2017?

Published on June 24, 2017, at 5:20 a.m. by Elizabeth Selmarten. It’s about halfway through 2017, and the world has stood witness to tirades on Twitter, terrorist attacks, major news network sex scandals, government leaks,…

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a…

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and…

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and…

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great…

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one…

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class,…

The Power of YouTube

Published on October 5, 2015, at 7:40 p.m. by Madalyn Atherton. It’s no secret that these days, our attention spans are shorter. We live our lives 140 characters at a time and barely have any…

Navigating a Rocky Road

Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I…

Page 1 of 2

  • 1
  • 2