Published on Nov. 30, 2022, at 2:25 p.m. by Sophie Collins. Founded in 1923, Ketchum Inc. is a global public relations firm that provides communication services to a variety of industries, such as food, government, health and technology. Since then, Ketchum has consistently won awards for its innovative campaigns and best
Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s a
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations.
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in
Published on March 18, 2021, at 9:05 a.m. by Lawson Colgate. We are all aware of a public relations campaign: stating a clear objective and developing strategies and tactics to successfully reach it. Although seasonal campaigns have the ability to be effective, there is a job
Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for
Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we
Published on April 17, 2020, at 6:58 p.m. by Hannah Taylor You can read hundreds of articles on LinkedIn, attend numerous networking events, and spend hours upon hours updating your résumé and portfolio, but nothing can truly prepare you for the experience of starting your
Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a
