Sam Nathews: A “Rising PR Star”

Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth.   Not even two years out of college, Sam Nathews has been chosen as a “rising PR star”  by PR News. PR News Online defines the characteristics…

Adapting to Public Distrust: A Last Pitch Effort

Posted At: October 24, 2012 1:50 P.M.
by Sam Nathews

We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive.

We labor for hours crafting a two-sentence pitch we hope will land our client on the targeted publication’s front page rather than in a reporter’s trash bin, but could a relatively recent trend threaten to prove that a wasted effort?

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM
by Brian Haight and Savannah Bass
Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

The Student-Led Fight Against Binge Drinking

Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving…

Dude, Where’s My Website Traffic?

Last May, I took on the job of creating a website for LessThanUThink, a student-run communications campaign combating binge drinking on campus using a $75,000 grant from The Century Council. At the time, I thought…