Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months,…

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It…

Netflix and Hulu and HBO GO, Oh My!

Published on March 29, 2017, at 08:30 a.m. by Tristen Gell. Since the rise of online streaming services, the traditional television industry has seen a decline in viewership. According to MarketingCharts, “between 2011 and 2016,…

Rough Waters Ahead for Shark Week 2015?

Posted: July 2, 12:23 p.m. by Mary Claire Hunter. If you’re like me and watch more TV than you are willing to admit, chances are you’ve heard the 2015 Shark Week commercial. For more than…

Golden Global Perceptions

Posted At: January 17, 2014 7:31 a.m. by Maggie Jones Infamous red-soled Christian Louboutin’s were tossed over her shoulder with one hand, while a sloshing martini was held in the other — Emma Thompson quickly…

The Truth Behind the “Scandal”

Posted At: October 7, 2013 1:30 p.m. by Christi Rich The hit ABC drama “Scandal,” while a compelling show, may pose a threat to the reputation of true crisis professionals. Main character Olivia Pope, a…

Lifestyles of the Rich and Famous

For nearly three years, “Gossip Girl” has been one of the most talked about shows on television. The show is featured on covers of major publications, like Rolling Stone and New York Magazine. The stars of the…

US News Media: Bad PR for Americans?

Wolf Blitzer was interviewing the family familiar with appearing on television and reality shows when the cat was let out of the bag. Wolf didn’t throw a curveball but was definitely taken aback by what…

Well informed. Well in advance.

Over the past two years you saw the commercials and billboards, heard the radio service announcements and received information in the mail about the big change in February 2009. Well here it is, February 2009,…