Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from
Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur within an organization for an array of reasons. This can
Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern
Posted on December 1, 2015, at 6:00 p.m. by Taylor Shelnutt. Ever met someone who has truly done it all, managing a full career and a fuller life with apparent effortlessness? Ron Culp, professional director of the public relations and advertising graduate program at DePaul
Posted on November 9, 2015, 3:11 p.m. by Taylor Shelnutt. Blame it on technology, exchange programs or the millennial generation’s itch for adventure — the world is getting smaller. In a 2014 study, 59 percent of Americans between the ages of 21 and 30 were
Posted on Oct. 30, 2015, at 6 p.m. by Katie Gatti. Taylor Shelnutt covered the changes in Google’s new logo several weeks ago, but two months after its advent seems an appropriate time to reflect on what this change truly means for the world’s biggest
Posted on October 23, 2015, 1:30 p.m. by Taylor Shelnutt. What’s better than a McMuffin and hash browns for breakfast? A McMuffin and hash browns for lunch. And dinner. And maybe a midnight snack. McDonald’s launch of the long-awaited #AllDayBreakfast on Oct. 6 brought shouts
Posted: Tuesday, September 22, 2015, at 10:00 p.m. by Taylor Shelnutt. September. It’s all about the return of football, fall breezes and … social responsibility? One global PR firm thinks so. For Ketchum, September marks its annual month of service, which falls underneath its umbrella
Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.
Posted on September 9, 2015, at 6:00 p.m. by Taylor Shelnutt. It was a Tuesday — perhaps the least threatening day of the week. Business execs began their online searches for financial reports while soccer moms looked up recipes for dinner. Suddenly, they all noticed
