Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and…

Why We Rebrand

Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur…

Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer…

Ron Culp: Achieving the PR Quadfecta

Posted on December 1, 2015, at 6:00 p.m. by Taylor Shelnutt. Ever met someone who has truly done it all, managing a full career and a fuller life with apparent effortlessness? Ron Culp, professional director…

Going Global: PR Abroad

Posted on November 9, 2015, 3:11 p.m. by Taylor Shelnutt. Blame it on technology, exchange programs or the millennial generation’s itch for adventure — the world is getting smaller. In a 2014 study, 59 percent…

#AllDayBreakfast: I’m lovin’ it

Posted on October 23, 2015, 1:30 p.m. by Taylor Shelnutt. What’s better than a McMuffin and hash browns for breakfast? A McMuffin and hash browns for lunch. And dinner. And maybe a midnight snack. McDonald’s…

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram…