Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%
Published on February 17, 2022, at 6:56 p.m. by Jennafer Bowman. Since the start of the COVID-19 pandemic, many people have gotten into pandemic passion projects, such as baking, at-home fitness and craft-making. Some took their passion projects to the next level and started to
Published on March 8, 2021, at 8:50 p.m. by Kris Scott. Computer? Check. Microphone? Check. Headphones? Check. Recording Software? Check. What once was an anomaly in public relations is now an important niche. As traditional forms of media decline in popularity, podcasts have evolved into a
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are three top celebrity-owned brands and how they have managed to successfully market their products to
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held
Published on October 11, 2017, at 2:30 p.m. by Rachel Tomchin. Could the target market for animation be defined for all the wrong ages? Most reviews state that the ideal viewers are children age 6+. But does this age group always understand what’s going on?
Published on August 7, 2017, at 8:58 a.m. by Brie Carter. Walking down the cereal aisle in the grocery store can be quite entertaining. You will find jokes, animals, characters and a plethora of colors. Have you noticed the kids’ cereal is always near the bottom
Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the National Endowment for the Arts, analytics show that audience attendance
