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McDonald’s: An Evolving Image

McDonald’s: An Evolving Image

Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s brand, specifically the past few months with the launch of

The Flavor of Now – Or Never?

The Flavor of Now – Or Never?

Posted: February 9, 2015, 2:27 p.m. by Annslee Wilson. In November, Pizza Hut launched its first big rebrand of its 56-year existence. After two years of a steady decline in sales, Pizza Hut decided something needed to change . . . and fast. The Flavor

A Missed Opportunity

A Missed Opportunity

Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so now that ABC and other networks allow you to stream their newest television episodes online for three weeks after they air.

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