Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her
Published on Feb. 17, 2023, at 10:08 p.m. by Jenna Richardson. Recently, I’ve been getting more entertainment from Netflix’s Instagram account than the streaming service itself. No, not because of the witty captions or the trendy posts — I skip by those and go straight to the
Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are able to live longer and reach a broader audience, but there are times when social
Published on October 14, 2020, at 7:01 p.m. by Kathleen McManus. Movie theaters closed, most cinematic projects were put on hold, and a few completed film productions went straight to streaming as the nation shut down for COVID-19. While nothing rivals big-screen productions, entertainment companies
Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible
Posted: March 16, 2015, 10:10 a.m. by Mackensie Henderson. After years of plummeting sales numbers, the music industry has taken to its key players to amass more publicity. Between Justin Timberlake’s success in bringing back vinyl records and Beyoncé’s innovative method of releasing an album, the
