Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the
Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk
Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film reshapes the classic story of the March sisters — Meg, Jo, Amy and Beth — from a book that walks the
Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find it hilarious. In fact, when you search “Wendy’s Twitter” on
Posted on Oct. 7, 2015 at 5 p.m. by Caroline Giddis. Political uncertainty, music festival popularity and NASA working with Hollywood: Wait … is it 1969? Sorry to tell you, it’s not (I know, right?), but that doesn’t mean that space isn’t a hot topic
Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched how it significantly boosted their business. Health care, an industry
Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new
Posted At: October 10, 2013 5:10 p.m. by Aime O’Keefe Crisis communication management is one of the most recognizable forms of public relations. When a business’ reputation is at risk and shareholders are on the edge of panic, a company needs to be prepared with
