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The PR of the Playlist: Strategy in the Streaming Age

The PR of the Playlist: Strategy in the Streaming Age

Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry

Spotify’s Next Chapter

Spotify’s Next Chapter

Published on Sept. 7, 2022, at 4:45 p.m. by Alice Helms. Spotify is “the world’s most popular audio streaming subscription service with a community of more than 381 million Monthly Active Users and 172 million Premium Subscribers.” On May 20, 2021, Spotify announced that it would

Best Song Penne: Barilla Launches Playlist Timers

Best Song Penne: Barilla Launches Playlist Timers

Published on April 5, 2021 at 5:45 p.m.  by Bella Valentini. For many people, cooking is a form of relaxation, allowing them to wind down at the end of a long work day. However, as the COVID-19 pandemic forced restaurants to shut their doors indefinitely last

How PR Amplifies the Universal Language of Music Amidst a Pandemic

How PR Amplifies the Universal Language of Music Amidst a Pandemic

Published on March 19, 2021, at 7:01 p.m.  by Emma Britt. If any industry has taken a gut-wrenching hit because of the global pandemic, it has been the music industry. Music festivals, concerts and even small karaoke nights no longer look like crowds of people in

Spotify Turns Up Brand Loyalty

Spotify Turns Up Brand Loyalty

Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than

TS: Beyond the Music

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or

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