Sports PR: Staying Ahead of the Message

Published on October 19, 2016, at 4:10 p.m. by Mary Catherine Molay In the world of sports, messaging can change in an instant. Technology is one of the greatest assets available to the public relations industry,…

Let the Games Begin

Published on April 29, 2016, at 10:00 a.m. by Rachel Chandler. In just a few short months, the world will come together for the next Olympic Games. This year, more than 10,500 athletes will gather…

Timing on Twitter Is Everything

Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level…

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to…

CSR: Sports Edition

Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility…

Sports Brands’ Superfans

Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible…

Michael Sam: First a Football Player

Posted: February 12, 2014, 2:40 p.m. by Shannon Auvil. On Feb. 9, 2014, University of Missouri defensive lineman Michael Sam revealed that he is gay via a breaking article in The New York Times. Sam…

What’s in a Name: The Washington Redskins

Published At: October 25, 2013 10:15 a.m.
by Ashley Jones.
One of the world’s most expensive and historical sports franchises is under pressure to change its 80-year-old beloved brand. The Washington Redskins, a National Football League team, is facing criticism from President Barack Obama, the Oneida Indian Nation and even Howard Stern for its derogatory team name.

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on…

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