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Anti-Feminism in Modern Day Sports

Anti-Feminism in Modern Day Sports

Published on March 8, 2024, at 4:17 p.m.by Malia Elliott. Did you know that only 41% of female sports teams are actually coached by a woman? Did you know that some argue how the media portrays female athletics makes it seem less entertaining? In a

Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

Sports Mega-Events Pose Mega PR Problems

Sports Mega-Events Pose Mega PR Problems

Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion

From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a
Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Budweiser, You Got Us Again

Budweiser, You Got Us Again

Published April 10, 2020, at 4:37 p.m. by Faith Saucier. Budweiser is known for its tear-jerking, awe-inspiring, soul-healing commercials — specifically the ones that air each year during the Super Bowl. Think back to “Secret Fridge” in 2006, the ad with a revolving, beer fridge that

When the Saints Go Marching In

When the Saints Go Marching In

The NFL Team that Rebuilt New Orleans, Time and Time Again Published on April 9, 2020, at 7:28 p.m. by Faith Saucier. The New Orleans Saints have come a long way since their one-win season in 1980, when fans referred to the team as the “Aints” and

Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died

Building the Legion Brand

Building the Legion Brand

Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —

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