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Internship Profile: Why Southwest?

Internship Profile: Why Southwest?

Published on March 5, 2019, at 10:05 a.m. by Hudson Nuckolls. Southwest Airlines Co. is not only one of the most prestigious airlines, but also companies, in the world. Taking its first flight in 1971, it now carries the second most passengers per month as

Come Fly with Me: The Art of Airline Public Relations

Come Fly with Me: The Art of Airline Public Relations

Published on October 17, 2018, at 7:45 p.m. by Emily Hillhouse. Aside from being the largest U.S. domestic airline, Southwest Airlines has a reputation in the communications industry for superior branding and customer loyalty. Recently ranked in Fortune’s 2018 list of World’s Most Admired Companies

Employee Relations: The Key to Company Success

Employee Relations: The Key to Company Success

Published on April 18, 2018, at 2:54 p.m. by Elizabeth Driver. Many factors contribute to a company’s success: a quality product, strong brand personality, organized operations, loyal consumers, etc. All of these functions serve integral roles in the business structure. Focused on the bottom line,

LUV at First Flight

LUV at First Flight

Published on April 18, 2017, at 11:00 a.m. by Clara Balestrieri. As you’re sitting at your computer and planning your next trip, what do you look for specifically? Low fares? Layovers? Airlines? Of course, we take all of those things into consideration, but there is

Internal Communications: Creating Brand Ambassadors

Internal Communications: Creating Brand Ambassadors

Posted: April 13, 2015, 2:36 p.m. by Ethan Wiggins. In the past, employees were regarded by CEOs and managers as unimportant, replaceable parts of the company. Now, more and more companies realize the importance of employee satisfaction and superior company culture. Even with all of

Southwest Airlines Flies with DISH

Southwest Airlines Flies with DISH

Posted: April 18, 2014, 4:42 p.m. by Stefanie Dunlap. Upon boarding my recent Southwest flight from William P. Hobby Airport in Houston to Birmingham-Shuttlesworth International Airport, I followed the usual, mundane airport routine. I took off my shoes and placed everything in one of those

Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large

Management's Role in Internal PR

Posted At: November 1, 2010 11:21 AM by Laura Rabushka Management personnel sometimes struggle with maintaining good customer relations. Questions arise such as “how can we connect with our customers?” and “what can we provide that others can’t?”. The term “high-quality” pops up in almost every

“My Stupid Mouth:” apologies are better in 140 characters or less

We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little bit too revealing Playboy article sparked controversy across the nation. His “stupid mouth” definitely got him in trouble in the multi-page

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