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Missing: Taco Bell’s Social Media

Missing: Taco Bell’s Social Media

Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to

Will the Real Spokesperson Please Stand Up?

Will the Real Spokesperson Please Stand Up?

Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always

Not That Kind of Book Tour

Not That Kind of Book Tour

Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her

Snapchat Your Story

Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official

Down, Set, Pizza Hut

Down, Set, Pizza Hut

Posted: October 9, 2014, 4:43 p.m. by Michelle Pierce. Finally. My favorite season has arrived — tailgating season. It’s the season that brings everyone together through mouth-watering food and fun. When looking for ways to contribute to the tailgating menu, don’t think twice. Bring a

The Ferguson Effect

The Ferguson Effect

 Posted: October 8, 2014, 1:49 a.m. by Amber Patterson. It is finally silent. We do not hear that much about Ferguson, Missouri, on the 24-hour news cycle anymore. It’s not a main story we see on news tickers, but most importantly it’s no longer a

Under the PINfluence

Under the PINfluence

Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. The social bookmarking site, now valued

For Nonprofits, It Starts at the Roots

For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new

Beware of Nosey Neighbors

Beware of Nosey Neighbors

Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation

How Cinnabon Rolls

How Cinnabon Rolls

September 18, 2014, 1:02 p.m. by Katie Lansford. Cinnabon, the brand known for the world’s best cinnamon roll, is the new example for the dismal future of traditional advertising. Don’t believe it? Just wait. The dessert powerhouse reached $1 billion in retail sales last year

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