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Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

Daily Life of a Modern-Day Creative Genius

Daily Life of a Modern-Day Creative Genius

Posted: February 10, 2015, 3:09 p.m. by Ethan Wiggins. The daily life of the modern-day public relations professional is extremely busy and demanding. With the rapid growth of social media, the demand for on-the-spot creativity is higher than ever. Some interesting parallels emerge when comparing

#JesuisCharlie

#JesuisCharlie

Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of

#SOTU: The Good, The Bad and The Ugly

#SOTU: The Good, The Bad and The Ugly

Posted: January 28, 2015, 7:15 p.m. by Ana Vega. We’ve seen social media run the show during sporting events, music festivals and more. It strengthens the interactions between viewers, fans and the companies they support. Last week, during the State of the Union address, the

Perrier’s Successful Track Record

Perrier’s Successful Track Record

Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is

The Brand Masters of Comedy

The Brand Masters of Comedy

Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as

Jimmy Fallon: More Than Wit

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February

CSR: Sports Edition

CSR: Sports Edition

Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish

TS: Beyond the Music

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or

Breaking News at the Speed of Social Media

Breaking News at the Speed of Social Media

Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few

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