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Social Media & Health Care: Made for Each Other

Social Media & Health Care: Made for Each Other

Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched how it significantly boosted their business. Health care, an industry

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

Oh, Snap!

Oh, Snap!

Posted: Tuesday, September 15, 2:00 p.m. by Sadie Schwarm. All you need is trust. As soon as the Best Friends section of Snapchat disappeared, users didn’t know whom from their contacts to trust. This is an interesting step for Snapchat since most of its past

Ferguson: Communicating During the Chaos

Ferguson: Communicating During the Chaos

Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of this issue is Ferguson, Missouri, where an African-American 18-year-old was shot and killed by a

Meerkat: Live-Stream Your Life

Meerkat: Live-Stream Your Life

Posted: April 24, 2015, 4:00 p.m. by Laura Gregory. These days social media is omnipresent. On a daily basis, it can be cumbersome and time-consuming to manage our personal accounts for Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. It’s no wonder people complain about younger

Dr. Daniel Mangis: Representing the Ultimate PR Client

Dr. Daniel Mangis: Representing the Ultimate PR Client

Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large task that may seem daunting, but someone has to do

Long Live the Post: Reputation 101

Long Live the Post: Reputation 101

Posted: April 6, 2015, 2:27 p.m. by Ana Vega. If you have ever tried to build your credit score, you may be familiar with the long-term process of proving yourself as a reliable person. Enhancing your online reputation is fairly similar to that, and with

McDonald’s: An Evolving Image

McDonald’s: An Evolving Image

Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s brand, specifically the past few months with the launch of

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

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