Social Engagement in the Eyes of the Employer

Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at…

What’s the Deal with the Oxford Comma Debate?

Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following…

Photo by Domenico Salvagnin via Flickr.com

4 Ways to Work on PR Without Working in PR

Published on July 12, 2018, at 11:43 a.m. by Greta Banks. For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have…

How to Maximize Your Study Abroad

Published on July 12, 2018, at 10:31 a.m. by Greta Banks. In an increasingly globalized world — one that public relations is not immune to — study abroad provides students a great opportunity to amass international…

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is…

Social Influence on PR

Published on April 3, 2018, at 9:03 a.m. by Darsey Norton. If you are anything like me, your Instagram feed is filled with photos of the latest fashion trends, travel spots and foodie havens highlighted…

We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find…

Whataburger: More Than Just Good Food

Published on February 15, 2018, at 10:03 a.m. by Greta Banks. As a Texpat, there are few things I miss more than Whataburger, the regional fast food chain located exclusively in Southern states but primarily…

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