Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Powdered Wigs and Smartphones

Published on October 8, 2017, at 4:39 p.m. by Maggie Schneider. Tricorn hats, horse-drawn carriages, flintlock muskets and … iPhones — all of these elements are now indispensable at Colonial Williamsburg, one of the premier living…

Child faces artwork depicting ominous technology

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from…

Social Media: Food Truck Edition

Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear,…

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could…

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me,…

No More Monkey Business: Tackling the Harambe Crisis

Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland…

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping…

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