PR and Sports: An Important Dynamic

Published on April 18, 2019, at 9:15 p.m. by Cassidy Anderson. Communicating on behalf of any organization as a public relations professional relies on knowing its audience; it doesn’t matter the industry. However, communicating on…

Low Cost Solutions: Nonprofit PR

Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question.  Since donations are the…

The Psychology of Building Relationships

Published on April 9, 2019, at 4:25 p.m. by Emma Bannen. Some of the most common definitions of public relations include a reference to relationship building. Building and maintaining relationships between an organization and its…

Technological Developments and Their Implementation in PR

Published on April 8, 2019, at 7:27 p.m. by Olivia Lake. Public relations professionals regularly serve as advisers and give trusted guidance to business leaders. With new technological developments reshaping the communications landscape daily, there…

Keep Twitter Weird

Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do…

Breaking Down PR Clichés and Stereotypes

Published on January 15, 2019, at 7:47 a.m. by Gillian Castro. Public relations … a profession that goes hand in hand with all lines of work, yet at the same time, creates a sense of…

Do Not Delete: Managing Negative Social Media Comments

Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the…

Clickbait: The Good, the Bad and the Ugly

Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe”…

Social Media Cleanse: What I Learned Going off the Grid

Published on November 19,  2018, at 3:21 p.m. by Ali Carden. Social media is the source of so many different types of content, from news to trends to family updates. According to a Zephoria Digital…

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