Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis
Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future State.” The report’s major recommendations for undergraduate education in public
Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features have in common? Artificial intelligence. AI has been infused into
Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has risen, and in doing so, have skillfully mastered the art
Published on March 28, 2018, at 10:33 a.m. by Skylar Spencer. Meet Jon Iwata: the former senior vice president and chief brand officer for IBM — and the keynote speaker for the 20th Koten Distinguished Lecture Series in Public Relations at The University of Alabama.
Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University
Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every desk? A Black Mirror — the frigid and glossy screen of your computer, TV, smartphone and tablet. At least, that’s what
