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Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Taxi Tales

Taxi Tales

Posted on February 16, 2016, at 9:35 p.m. by Shelby Bonner. In a valiant effort to make the cabs of Australia better, the Victoria Taxi Association hired a PR firm to save the day. Only, it did the exact opposite. The Melbourne-based PR social media

Women: Influencing Public Relations, One Step at a Time

Women: Influencing Public Relations, One Step at a Time

Posted on February 5, 2016, at 1:40 p.m. by Shelby Bonner. According to a Public Relations Society of America report, around 70 percent of its members are women. There are a million theories as to why women dominate PR, but one thing’s for certain —

Keeping the Press in Public Relations: Lessons from Kobe Bryant

Keeping the Press in Public Relations: Lessons from Kobe Bryant

Posted on December 9, 2015, 7:00 p.m. by Shelby Bonner. Fan or not of Kobe Bryant, the news of his emotional poem announcing that he would retire at the end of the current NBA season was one of the biggest sports news stories over Thanksgiving weekend. Bryant’s

Social Media: Changing the Fame Game

Social Media: Changing the Fame Game

Posted on Nov. 18, 2015 at 1 p.m. by Shelby Bonner. Not everyone is Beyoncé. Thankfully, for those who can’t release a successful album overnight with no prior warning to the public, there’s social media. It’s no secret that being active on social media boosts

Giving More Than a “Like”

Giving More Than a “Like”

Posted on Nov. 4, 2015 at 1:30 p.m. by Shelby Bonner. We’ve all been there, that awkward moment when you don’t “like” that someone had a bad day, but you want to support them. Facebook has come up with a solution for that, its newest

Stay Golden, Practitioners

Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner.   What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public

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