SeaWorld Sees the Light

Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among…

SeaWorld Drowning

Posted: April 21, 2015, 3:10 p.m. by Ana Vega. It’s been nearly two years since the “Blackfish” documentary was released that tore apart SeaWorld’s image. But that isn’t the only PR disaster the entertainment company…

Exposing Blackfish For Exposing SeaWorld

Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a…

Comcast Comes in Last, Again

Posted: April 9, 2014, 1:56 p.m. by Shannon Auvil. On April 8, Comcast was named Worst Company in America by Consumerist, a consumer advocate news site. It’s the second time Comcast has won (or lost),…

Crisis Management: Dealing with a Whale of a Problem

Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed…