Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM
by Sarah Shea

Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.

Honesty in PR: #admitwhenYoumakemistakes

by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn…

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the…