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The Importance of a Digital Portfolio in the PR Industry

The Importance of a Digital Portfolio in the PR Industry

Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and copywriters would craft a physical collection of the work they have created; however, creating a

PR Portfolio Best Practices and Establishing Your Brand

PR Portfolio Best Practices and Establishing Your Brand

Published on Nov. 3, 2022, at 12:42 p.m.by Lauren Barnes. In the job-seeking process, networking and résumés are important to show what a job applicant has done and who they know, but ultimately, potential employers want to know if the applicant can do what they’re

Tips and Tricks for Aspiring PR Professionals: Freshman Edition

Tips and Tricks for Aspiring PR Professionals: Freshman Edition

Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps should I be taking to get involved in the PR industry now? Crafted below is

The Golden Test and Other Ways to Craft an Ethical Résumé

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job

Industry Leaders Discuss the Cover Letter

Industry Leaders Discuss the Cover Letter

Published on February 28, 2018, at 3:46 p.m. by Allie Binford. While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some

Creative Résumés in the Age of Applicant Tracking Systems

Creative Résumés in the Age of Applicant Tracking Systems

Published on February 26, 2018, at 6:23 p.m. by Greta Banks. Once upon a time, not too long ago — about five years to be exact — the résumé debate centered around simpler things, like whether hiring managers and recruiters preferred creative or traditional résumés.

*Entry-Level Position: 5+ Years’ Experience Required*

*Entry-Level Position: 5+ Years’ Experience Required*

Published on October 3, 2017, at 6:42 p.m. by Hyland Stockton. Requirements: degree in related field and 5+ years of experience. How am I ever supposed to get experience when every job requires experience? This dilemma is a problem for recent graduates. Every job that

First Impressions

First Impressions

Published on February 22, 2017, at 8:17 a.m. by Josie Seavers. With second semester in full swing, job hunting season has officially begun. You’ve updated your résumé, tweaked your cover letter and you’re ready to email your application to the PR agency of your dreams.

Four Things You Should Do to Prep for PRSSA National Conference

Four Things You Should Do to Prep for PRSSA National Conference

Published on October 17, 2016, at 4:33 p.m. by Sonny Franks Attending a conference in any industry can be daunting. But when you think about attending an event full of the best and brightest of the public relations industry — a group that prides itself on

The 2016 PR Super Student

The 2016 PR Super Student

Published on September 29, 2016, at 4:30 p.m. By Kennedy Studdard We all remember a time when friends, family and even people we didn’t know would ask us where we would attend college. And for those that applied for higher education, I’m sure you also

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