Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give
Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research looks into the client and the target audience. The two
Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home drunk and broadcast a live-stream of the entire affair on
Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology. However, the news headlines seem to indicate that this is not the approach most often
Posted At: October 23, 2012 9:58 A.M. by Leighton Brown You want to woo your prospective employer, not just “wooooooooooooo!” Let your personality shine.
