Skip links

How PR Fundamentals Build the Foundation for Personal Success

How PR Fundamentals Build the Foundation for Personal Success

Published on January 28, 2022, at 9:28 a.m. by Megan Murphy. It’s Monday morning. Rays of sunlight pry through a blackout shade as you struggle to roll out of bed. The best way to fight the Monday blues? Start with a goal. The first step

Spotify Turns Up Brand Loyalty

Spotify Turns Up Brand Loyalty

Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than

PR Leaders Receive “C+” on 2019 Report Card

PR Leaders Receive “C+” on 2019 Report Card

Published on December 10, 2019, at 2:00 p.m. by Justine Groeber. The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories: leadership performance, job satisfaction, organizational trust, organizational culture and job

How to Wow Your Future Boss and Land Your First PR Job

How to Wow Your Future Boss and Land Your First PR Job

Published on September 24, 2019, at 10:27 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your dream firm last week, and they said they’d call today at 2 p.m. with their decision. Your leg bounces nervously. You’re

5 Ways to Determine What PR Niche Is Right for You

5 Ways to Determine What PR Niche Is Right for You

Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” But what actually falls under PR, and how do

Learning the ROPES

Learning the ROPES

Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research looks into the client and the target audience. The two

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

The Key Player: Dr. Kenon A. Brown

The Key Player: Dr. Kenon A. Brown

Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as a key player in providing practitioners the best practices used

Return to top of page