Know Your Co-Workers Beyond the Cubicle

Published on May  2, 2019, at 3:16 p.m. by Whitney Blalock. The phrase “know your audience” is ingrained into the minds of young public relations practitioners. You have to identify your audience’s age, socioeconomic status,…

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if…

You’re Hired, Now What?

Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait —…

Why Cats Need Better PR

Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. This is most…

Candy Hearts and Pink Corks

Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic. If you are in a relationship, you’re trying to decide what…

#RockTheFirm: University of Texas Tower PR

Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the…

The Next Big Thing Is Doing PR Right

Posted At: November 4, 2013 2:15 p.m.
by Kyle Borland.
I closely follow the battle raging between Apple, Samsung and Google — I even get alerts to my phone. On the tablet and phone side of things, Apple has always had a significant lead but now Samsung has my loyalty.

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Four Things I Wish Someone Had Told Me about PR

Posted At: October 10, 2013 1:10 p.m. by Rebekah Epstein, Guest Contributor I am going to be honest. When I was in college, I had no idea what I wanted to do with my life.…

Art and PR Render a Masterpiece

Posted At: May 30, 2013 10:15 A.M. by Taylor Hodgkinson The art industry can be lucrative in enriching one’s culture and imagination. Expressing one’s self through creative outlets provides participants with a channel of communication —…

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