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The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

Book Lovers Unite: The Rise of Recreational Reading

Book Lovers Unite: The Rise of Recreational Reading

Published on November 30, 2021, at 8:57 p.m. by Amelia McGowan Over the past year, recreational reading has become the newfound escape from reality. People from all walks of life are turning to the page instead of the screen to unwind after a long day. This reinvigorated love

Book Recommendations for PR Pros

Book Recommendations for PR Pros

Published on November 23, 2019, at 12:00 p.m. by Heather Griffith. Storytelling is an essential skill for public relations practitioners: It’s a part of the everyday job to tell the stories of clients and use those stories to build relationships with key audiences. That is

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

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