Welcome to the Real World

Published on March 30, 2016, at 4:10 p.m. by Lindsey Young. As graduation approaches, college seniors prepare to enter the “real world.” But after four years of studying public relations, are they really ready? Many…

An Open Letter to Urban Outfitters

Posted: March 23, 2015, 4:44 p.m. by Ana Vega. Well, Urban Outfitters, you truly are a “repeat offender,” as noted by Rachel Uniatowski in a previous Platform Magazine blog post.Once again, the spotlight is on…

Editor Biographies, Fall 2014

Michelle Sue Agee — Hurst, Texas Major(s): Public Relations/Restaurant Hospitality Management, concentration in Meeting and Event Planning Academic Achievements: Dean’s List, President’s List Jobs, Internships and other Achievements: Marketing Intern — The New Movement, Austin,…

PR Lessons cc: Tim Riggins

Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot of heart and soul. From high school football to family, the…

JetBlue: You Are Now Clear to Pay It Forward

Posted: December 1, 2014, 3:11 p.m. by Rachel Uniatowski. It starts off with a ticket, to anywhere in the world, given to a deserving person involved in humanitarian efforts, but the best part — it…

The Creative Newsroom

Posted: November 13, 2014, 11:02 a.m. by Rachel Uniatowski. When the word “newsroom” comes to our minds, many of us think of a room filled with journalists running around trying to find stories to write…

You’re Hired, Now What?

Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait —…

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names…

Urban Outfitters: Repeat Offender

Posted: September 22, 2014, 5:43 p.m. by Rachel Uniatowski. When someone gets asked the infamous question “What are you wearing?”, people may think twice about saying Urban Outfitters. The once reputable brand is making headlines…