Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes
Published on Oct. 19, 2022, at 2:00 p.m. by Jamie Zimmerman. “Stop telling Jewish people to get over what Kanye said and that he’s mentally ill and not serious.” “Please stop using mental illness to explain away Kanye West’s anti-Semitic rants.” “Tell me again why
Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity and marketing tactics to engage with their key audiences. From trailers to press tours, each tactic not only promotes the latest
Published on March 9, 2021, at 7:05 p.m. by Rachel Fuller. Since its founding in 1923, The Walt Disney Company has sought to adapt entertainment to the changing world and bring joy to people of all ages. One of these innovations is Disney+, a video streaming
Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl records and cassette tapes have been replaced by streaming services, such as iTunes and Spotify.
Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time and disappeared soon after? The arrival of Netflix changed the game in the entertainment industry. The draw With more than 117
Published on Sept. 29, 2017 at 7:44 p.m. by Lexi McKenzie. Celebrity feuds have been around for decades — the first and most infamous clash occurring between Bette Davis and Joan Crawford. Most recently, the feud between Katy Perry and Taylor Swift has dominated headlines; Nicki
Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated films of 2017. According to The Guardian, the original teaser-trailer broke the record for the number of views of a teaser-style
Published on September 30, 2016, at 4:10 p.m. By Ashley Stults As if this election season hasn’t been enough of a train wreck, Donald Trump Jr. recently added to the chaos when he tweeted a picture of a bowl of Skittles with the words “If I had
