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“Cheerio” to General Mills’ Transparency

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no

Jack Is Back

Jack Is Back

Posted on October 13, 2015, at 10:15 p.m. by Tatum Roessler. Everything old is new, at least for Twitter — Jack is back. Jack Dorsey, that is, founder and former (and now new) CEO of Twitter. On Monday, Oct. 5, 2015, in true Twitter fashion, board member

L.L. Bean: Booting out the Competition

L.L. Bean: Booting out the Competition

Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow managed to stumble upon this elusive quality without creating anything new. For the second year in a row, L.L. Bean is

Stay Golden, Practitioners

Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner.   What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public

The Digital Evolution of Music Festivals

The Digital Evolution of Music Festivals

Posted on Oct. 8, 2015, at 1:30 p.m. by Hayley Kilgo. It’s been 46 years since the famed Woodstock Music and Arts Festival, yet people are still gathering today to enjoy music with one another. However, it’s no surprise that music festivals have changed in

“Lights, Camera … Space Exploration?”

“Lights, Camera … Space Exploration?”

Posted on Oct. 7, 2015 at 5 p.m. by Caroline Giddis. Political uncertainty, music festival popularity and NASA working with Hollywood: Wait … is it 1969? Sorry to tell you, it’s not (I know, right?), but that doesn’t mean that space isn’t a hot topic

#TGIT Twitter Takeover

#TGIT Twitter Takeover

Posted: October 6, 2015, at 3:00 p.m. by Hayley Kilgo. No need to worry, TV fans. #TGIT (Thank God It’s Thursday) has finally returned for its fall 2015 season, and chances are you were counting down the days until the premiere on Sept. 24. Not

The Power of YouTube

The Power of YouTube

Published on October 5, 2015, at 7:40 p.m. by Madalyn Atherton. It’s no secret that these days, our attention spans are shorter. We live our lives 140 characters at a time and barely have any patience for a five-second ad before a video. Despite that,

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

Big Name or Big Responsibility?

Big Name or Big Responsibility?

Posted on September 30, 2015, at 2 p.m. by Luke Thomas. For public relations students, internships aren’t just another way to pass the summer break. Adding that line to your résumé can mean the difference between landing a job after college and asking Mom and

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