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#OptOut with REI

#OptOut with REI

Posted on December 1, 2015, at 6:00 p.m. by Caroline Giddis. The scent of honey-baked ham wafts through the living room. Family members you haven’t seen in months gather around a large table. They laugh, scoop up handfuls of sweet potatoes, and enjoy one another’s

Twitter’s Poll: Yes or No?

Twitter’s Poll: Yes or No?

Posted on November 30, 2015, at 5:45 pm. by Hayley Kilgo. Sometimes making a simple decision of what you should wear, eat for dinner or watch next on Netflix can be a rather difficult choice. But no worries, Twitter has officially released an easy way

PRacticing Outside of the Box

PRacticing Outside of the Box

Posted on November 30, 2015, at 5:45 p.m. by Luke Thomas. Nursing degrees beget nurses, pharmacology schools create pharmacists and culinary academies pop out chefs. But what does a school of communication produce … communicators? As you can see, the answer isn’t as clear-cut. Public

Social Media: Changing the Fame Game

Social Media: Changing the Fame Game

Posted on Nov. 18, 2015 at 1 p.m. by Shelby Bonner. Not everyone is Beyoncé. Thankfully, for those who can’t release a successful album overnight with no prior warning to the public, there’s social media. It’s no secret that being active on social media boosts

Diversifying PR Perspectives

Diversifying PR Perspectives

Published on November 17, 2015, at 6:00 p.m. by Madalyn Atherton. The dictionary defines public relations as the “state of the relationship between the public and a company or other organization.” PR is about telling stories. Whether it’s to sell something or promote someone or

Facebook: Checking Up and Checking In

Facebook: Checking Up and Checking In

Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of Light” in the dark, and the rest of the world in a state of despair. While loved ones frantically watched the

Going Global: PR Abroad

Going Global: PR Abroad

Posted on November 9, 2015, 3:11 p.m. by Taylor Shelnutt. Blame it on technology, exchange programs or the millennial generation’s itch for adventure — the world is getting smaller. In a 2014 study, 59 percent of Americans between the ages of 21 and 30 were

Millennials Aren’t Spooked by Halloween

Millennials Aren’t Spooked by Halloween

Posted on November 6, 2015, 7:33 p.m. by Madalyn Atherton. As summer ends and the fall season looms closer, you can sense a shift in the air that’s more than just the changing of the seasons. Candy, costumes and smoke machines are right around the corner,

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

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