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Insights from a National Conference Attendee

Insights from a National Conference Attendee

Posted on February 9, 2016, at 10:32 a.m. by Bridget Burkley, Guest Contributor. The annual national conference for both the Public Relations Student Society of America and the professional Public Relations Society of America took place at the Marriot-Marquis in Atlanta, Georgia, beginning Friday, Nov.

How Social Media Streamlines Customer Service

How Social Media Streamlines Customer Service

Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many organizations would agree, customer satisfaction is the core of building

Women: Influencing Public Relations, One Step at a Time

Women: Influencing Public Relations, One Step at a Time

Posted on February 5, 2016, at 1:40 p.m. by Shelby Bonner. According to a Public Relations Society of America report, around 70 percent of its members are women. There are a million theories as to why women dominate PR, but one thing’s for certain —

Putting the Truth Back into PR

Putting the Truth Back into PR

Published on February 3, 2016 at 4:15 p.m. by Ana Vega. Public relations are two words that when put together give many people the wrong impression of what this field is all about.People often think that if you work in this profession, you are good

Snubbed and Being Snubbed: Diversity at the Oscars

Snubbed and Being Snubbed: Diversity at the Oscars

Posted on February 2, 2016, at 12:30 a.m. by Kala Brumbaugh. This is the second year in a row the Academy Award nominations have caused an uproar. Social media outrage first erupted in January and February of 2015 when the Academy announced its nominees for

Turkey Before Tinsel

Turkey Before Tinsel

Posted on January 25, 2016, at 6:30 p.m. by Hayley Kilgo. Out with the pumpkins, in with the candy canes. Just one day after Halloween, many stores across the nation were ready to bring in November with a different holiday — Christmas. So, what about

Rebrand: A Revamp to Your Brand Name

Rebrand: A Revamp to Your Brand Name

Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its branding strategy; a brand portrays a company’s overall identity. Sometimes there is a want, or need, for a company to rebrand.

It’s a Bird, It’s a Plane, It’s a Mentor!

It’s a Bird, It’s a Plane, It’s a Mentor!

Posted on January 25, 2016, at 6:15 p.m. by Kristen Ellis. What’s the best way to write a standout cover letter? Should my résumé include a references section? How should I network with employers I’m interested in working for without being annoying? These are all

Amazon’s Colossal Gaffe

Amazon’s Colossal Gaffe

Posted on December 11, 2015, at 4:00 p.m. by Katie Gatti. Nazi-related images and stylized American flags that included the German eagle and iron cross in place of stars surrounded New York City subway passengers on Nov. 23. An elaborately executed public transportation street tag?

Social Media-ting a Crisis

Social Media-ting a Crisis

Posted on December 10, 2015, at 7:00 p.m. by Madalyn Atherton. “If the citizens of Pompeii, before they were consumed by fire, had a chance to tell their friends and family throughout Rome, ‘I love you,’ ‘I’m scared,’ ‘Don’t forget me,’ don’t you think they’d

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