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The Cuba Quandary

The Cuba Quandary

Published on March 24, 2016, at 8:30 p.m. by Drew Pendleton. As the global marketplace continues to grow, new opportunities arise everywhere, every day. Whether through natural means or a single thought brought to life by a business or brand, a new opportunity to expand

Twit-mojis

Twit-mojis

Published on March 4, 2016, at 10:00 a.m. by Leah Tobak. Whether enjoying the Oscars pandemonium from the comfort of your home or frantically checking social media to stay updated, you may have noticed the Oscars hashtag had a little extra flair: tweeting #Oscars featured

#TBTV: Nostalgia Now Trending

#TBTV: Nostalgia Now Trending

Posted on March 2, 2016, at 11:30 a.m. by Elizabeth Broussard. It’s happening: TV today is stuck in the 90s. Well, maybe not stuck — just a little preoccupied. For many scrunchie-wearing, MTV-obsessed teens, the 90s were a golden age of television. From “Friends” to

Damage Control: How Cities Respond to Crisis Situations

Damage Control: How Cities Respond to Crisis Situations

Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is a widely practiced sector within the public relations profession. While crises may vary in scale

Taxi Tales

Taxi Tales

Posted on February 16, 2016, at 9:35 p.m. by Shelby Bonner. In a valiant effort to make the cabs of Australia better, the Victoria Taxi Association hired a PR firm to save the day. Only, it did the exact opposite. The Melbourne-based PR social media

Brand Jive

Brand Jive

Posted on February 16, 2016, at 1:20 a.m. by Hannah MacInnis. On a cold Thursday night in December 2015, 11.5 million people tuned into NBC to watch Kenny Leon, among others, perform “The Wiz Live!,”  setting a record for most views of a TV live

Dropping the Biscuit

Dropping the Biscuit

Posted on February 16, 2016, at 1:10 a.m. by Kala Brumbaugh. When you receive a retweet, mention or like by a celebrity, it’s usually the highlight of your day. It’s something you would probably tell all of your friends about and remember for a long

How Storytelling Captivates and Inspires

How Storytelling Captivates and Inspires

Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One Day Without Shoes. The yearly movement teaches the world about

The Dilemma of Unpaid Internships

The Dilemma of Unpaid Internships

Posted on February 10, 2016, at 4:15 p.m. by Lindsey Young. In 2015 the unemployment rate for college graduates was 7.2 percent, while the underemployment rate was 14.9 percent. With threats of unemployment and student loans constantly haunting new graduates, many are trying to find

The Sweet Secret to Nestle’s Global Branding Success

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies. But the Swiss food conglomerate’s products do more than just

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