To beard or not to beard?

by Maria Sanders “Fear the Beard” has become a battle cry for fans of the San Francisco Giants baseball team. The phrase was coined when Giants closer Brian Wilson began growing a beard during the…

And the verdict is: PR is a must

by Hope Peterson What do you think a lawyer would say if a public relations professional asked to organize a communication plan for the lawyer’s firm? Probably “no, we don’t need it.” Even though he…

Netflix Makes a Hasty Change

Originally published on PROpenMic by Emily Diab For years, Netflix has been the miracle service that kept the DVD rental industry afloat. At least its own rental industry. Netflix also takes much of the blame for crashing…

Let’s Give Them Something to Talk About

by: Meghan Rodriguez If you happened to be on Facebook or Twitter the night of September 5, you most likely saw status updates and tweets referring to Maryland football. But the posts had nothing to…

The New and Improved PR Practitioner

by: Alex Reichenbach PR practitioners have always been expected to have impressive writing and communication skills to show on their résumés. Although these skills are important, they are only the beginning of what is expected…

UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With…

Perception is NOT Reality

by: Amber Parker In America, the land of opportunity, a young scholar can go off to college and become whatever he or she desires. So what draws a college student to public relations? Why do…

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the…

Seeing Red: Christian Louboutin’s Trademark Battle

by Jaley Cranford Whether they are strategically placed in a new movie or inspiring a rap song, Christian Louboutin’s signature red-bottomed shoes have found their way into the American mainstream. But these French imports wound…

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