The Art of Tooting Your Own Horn

As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these…

Mastering Crisis Management – On and Off the Course

We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if…

Type Safely While Tweeting

As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up…

And the Academy Award for Best PSA goes to…

If there were an Oscar for PSAs, I’ve found my pick for 2010. Over the past few years, I’ve seen scores of PSAs that cram enough gore for a Tarantino movie into a single 30-second…

Blog Etiquette: Ready, set, post!

Technology today allows almost anyone to be an active participant in the world of communication. But, who sets and enforces the rules of the Internet? Shouldn’t some things just be common sense? Posting a blog…

Zuckerburg writes to 350 million users

Many of us saw the letter when we logged on to Facebook last week regarding changes to the site. Mark Zuckerburg, founder of Facebook, wrote an open letter to all members of Facebook informing users…

Bitten by a Trend: Vampire Fever

What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage…

Tough Love in PR

Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these…

Men Are From Mars…

We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City…

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